Our relationship with Ibby started during his 15 year employment at Nike. He for many years working in different functions. We were working more directly on campaigns, but more recently Ibby worked with some of the world’s leading athletes, connecting brands with their purposes holistically for mutual benefit. With our human-centric approach to creativity we wanted to pick his brains about what goes into this type of work.
When talking to Ibby, I was struck by his human-centric, considered approach. In his work with brands he of course wants to benefit the brand but not at the expense of the people he is collaborating with. He is prepared to stand up for his collaborators, and by doing so everyone wins.
We managed to catch him a few days before he makes life-changing more to Jakarta, with him taking a break from packing to talk with us. And so we were fortunate to connect with him at a time where he is thinking very broadly about work, life, people and experiences.
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Take some time to listen to the podcast - if you’re anything like us you’ll enjoy his holistic, warm, considered approach and maybe learn a thing or two about how to think differently about talent strategy.
As ever, please get in touch if you are interested in taking part. And please do subscribe, we have an exciting announcement coming soon…
UBC003 - Ibby Abutarboush