Alex Bec is the co-founder of It's Nice That – a leading voice in the creative world since its launch in 2007. From humble beginnings as a university project, It’s Nice That has grown into a platform that champions creativity in all its forms, inspiring generations of designers, artists and thinkers.
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In this conversation, we talk about the long game - what it means to stick with something creative for over 15 years, and how to keep finding energy and meaning as our environment continues to evolve. We dive into the dynamics of partnership, the reality of running a business in an ever-changing creative landscape and the role of reflection in shaping a fulfilling career. Alex also shares thoughts on AI, cultural shifts in creativity and the importance of defining what success looks like for you.
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We’ve known Alex for a long time, and it was great to have this ‘non-work’ talk with him. It’s a reminder that creativity is just one part of what we do - we owe it to ourselves and the people around us to be conscious of what we’re doing and the reasons behind our choices. Despite being the co-founder of one of the most popular creative publications of our time, Alex remains wonderfully thoughtful and grounded in his approach to work and the rest of life.
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