Terry Zhu is the founder of DOE, a concept store that has become a cornerstone of Shanghai’s streetwear and creative culture. Known for blending global streetwear trends with local influences, Terry has created a space where fashion, community and culture intersect. His thoughtful approach to collaboration has made DOE a hub for creatives, offering not just curated apparel but also a coffee shop and event space.
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Terry shares his journey from working in corporate roles at major brands to becoming an entrepreneur in the fashion industry. He discusses the challenges faced during the COVID-19 pandemic, the cultural differences in business practices between China and the West, and his deep personal belief in the concept of community.
He also expressed his aspirations for future collaborations with iconic brands like Apple and Rolls Royce, highlighting the importance of cultural representation in business. So if anyone is out there reading this from Rolls Royce…
you’re missing out if you don’t follow up with him!
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We thoroughly enjoyed our conversation with Terry, and learned a lot about how it is (and has been) to be an entrepreneur in China. His emphasis on community is inspiring, at a time when many brands are chasing this but failing. Terry’s passion for collaboration and cultural representation shines through.
Listen to more conversations here.
UBC019 - Terry Zhu