James has been with Rosie Lee for over 13 years, working on most of the projects that sits in our portfolio. He heads up the creative team in Amsterdam (along with Toast) and always brings the extra to projects. His meticulous attention to detail and reluctance to let anything leave the studio that isn’t beautifully designed is inspiring to be around. We’ve been looking forward to having James join us for conversation since we started Unorthodox Blend.
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In this conversation, we discussed differing experiences as creative directors and the challenges faced in transitioning from designers to leaders. The expectations and responsibilities that come with leadership roles are not for everyone and it is important to find the right balance between creativity and management for each individual. We also got a bit ranty about the need for more recognition and understanding of the creative field and accidentally geeked out about how E-bikes are transforming transport culture in Amsterdam.
We covered all sorts of other topics including the importance of experimentation in design, the role of storytelling as well as James giving the inside track on his approach to various Rosie Lee projects he has overseen.
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This recording was a part of UB Live 2024, a series of live-streamed conversations and IRL panel discussions to celebrate Rosie Lee’s 24th birthday.
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