Born in Australia, Mina has a Bachelor Degree in Fine Arts and Masters in Teaching - Secondary Visual Arts and is truly one of the OG Sneakerheads. She has worked for and with a list of brands and talent that most of us could only dream of. But it hasn’t been straightforward for Mina, being a woman in the historically male-dominated cultures of skate and sneakers. Her enjoyment, passion and determination saw her through and now she is heading up partnerships at Alyx & Au Départ.
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We talked a lot about the nature of nostalgia and how that shows up for different generations, and how particular items can be a catalyst for reflection and personal meaning. Mina gave us an insight into the way product collaborations are conceived with some of the many people she has worked with, and how shared values are one of the most important ingredients in these projects.
We also talked about the variety of roles in the creative industry that are aspirational but relatively unknown to most people, and that following your passion will always lead to unexpected, but valuable life experiences.
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This recording was a part of UB Live 2024, a series of live-streamed conversations and IRL panel discussions to celebrate Rosie Lee’s 24th birthday.
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