Woolmark's Synthetic Apocalypse

Every synthetic garment ever made still exists in some form.

Following on from Woolmark’s Wear Wool, Not Fossil Fuel 2023 video, their latest campaign has just launched.

With high production values and a strong narrative, Woolmark successfully add swathes of drama to their messaging and avoid the usual ‘sustainability tropes’ that a lot of brands end up lazily using.

A refreshing take on sustainability messaging.

See Link.

Inspiration from Russell.