Weekly Highlights
Highlight from this weeks articles, conversation and creative inspirations from Rosie Lee and our community. Opening the lid on topics, news and inspirations that affect our thinking and our work.
We’ve been continuing our theme of reconnection as we come into the closing weeks of 2024. It has been lovely reaching out to some of the people we worked with in the earlier days of Rosie Lee, and hearing more about their reflections of those times.
This week saw our latest Friends page with Wai Lau, who used to work at Rosie Lee, and we’ve been editing our Conversation with Linda Byrne, who we met through running many years ago - and we’ve been reaching out to a lot of other people ahead of Rosie Le’s 25th birthday next year. Check out our other happenings this week below.
Unorthodox Blend
UBA070 - Bookspiration - Reinventing Organisations
Continuing in Russell’s recent posts about books that have been influential on him, we look at “Reinventing Organisations” today and the seismic shift that came to the group, post-pandemic, part-influenced by this.
“Almost immediately, I could feel this book opening me up and expanding my view of what a workplace could be. I didn’t fully understand at the time how much this would influence my approach to business post-pandemic, but Reinventing Organizations became a foundational text in how I think about leadership, team dynamics and personal growth in a work setting.”
Friends
Wai
Creative Doer
We go way back with Wai, he was part of the Rosie Lee crew back in the day, pouring his passion for freehand into projects such as our 2000AD Zarjazz posters (wouldn’t be surprising if he still has it running on an old Mac). He was pivotal in our epic football campaigns, and during his time at Nike we teamed up on Come Out in Force and the NikeTown Football Pavilion. Later, we collaborated on VEO, where his hands-on approach and love for the craft truly shone through.
A straight-talker, collaborator, and friend, Wai is a true lover of design, craft, and storytelling.
Rosie Lee News
Saucony Global. Brand Strategy.
Against Time
When we initially started working with Saucony it was part of larger-scale Visual Identity work being undertaken by Rosie Lee Creative. It became apparent, however, that it would be beneficial to delve into some brand strategy work first.
Using AI tools helps us navigate market research at a faster pace, allowing for more time to be spent on the strategic thinking from our team. By utilising AI as a supporting tool, we can delve deeper in an agile and responsive way, without losing the core experience and skill from our Strategy team.
Bridging Worlds. Embodying Avatar Self-Expression.
Against Time
These masks, much like designing an in-game avatar, offer wearers a chance to reshape their identity, blending elements of mystery, transformation and eroticism.
The allure of these creations lies in their ability to conceal and reveal, inviting a deeper journey into personal expression while pushing the boundaries of sensuality and intrigue.
Inspirations
LEGO ‘LOVE’
LEGO is giving fans the chance to bring a piece of pop art history home with its vibrant new LOVE set, a tribute to Robert Indiana’s iconic sculpture.
Louis Vuitton’s New York Moment
Louis Vuitton is bringing its unmistakable energy to 57th Street with a bold new retail space that fuses fashion, culture, and hospitality. While its 5th Avenue flagship gets a makeover, this temporary home at 6 East 57th Street offers more than shopping—it’s an immersive experience.
“Above Ground” Exhibition
Legendary artist Eric Haze has been tapped to create the main title graphics and site-specific artwork for Above Ground, a must-see exhibition ha opened on Thursday evening at the Museum of the City of New York.
If you have any inspirations that you’d like featured on UB, then please share them with us.
News from our friends
Market accuses Sweetgreen of appropriating 'Kale Camo' design concept
Our friend Mike from Market has taken to social media, accusing Sweetgreen of using a design concept they pitched in September 2023 without permission.
Recently, Sweetgreen unveiled a collaboration with Everybody. World, featuring a kale camo hoodie similar to Market’s pitch. Cherm says “For a company that does almost $700 million in sales, you can afford to do the right thing.” Fans have since demanded answers, but at the time of writing, Sweetgreen has yet to respond.
Work with us
As a part of our reflections as we lead into our 25th birthday, we’re recognising the partners and clients that we’ve worked with along the way. We’ve worked with organisations and individuals of all scales, some with years of entrepreneurship behind them and some just starting out.
We’re aware that sometimes the larger projects in our portfolio might put off some people who want to work with us, but it ids always so satisfying for us to work with more smaller brands and startups, and to meet new people. If you creating a brand or have a small projects you’d like some help with then please reach out.