Weekly Highlights
Highlight from this weeks articles, conversations and creative inspirations from Rosie Lee and our community. Opening the lid on topics, news and inspirations that affect our thinking and our work.
We were delighted to release our Conversation with Jo Taylor this week - it's definitely one worth listening to as she shared lots of great insights around sport, fashion and culture for brands. We're already planning out next recording Luca Ballarini - designer, editor and placemaker - and are reaching out to more of our network for conversations and Q&As.
Russell, Mark and Tom took a couple of days away from the office to meet in Frome and discuss our longer term vision for Rosie Lee - it's great to check-in and re-affirm what were doing and why every now and again - and it feels like this year is the perfect time to take stock and make plans.
Anyway - more news from UB, RL and our friends below.
Unorthodox Blend
UBA136 - Visualising Your Marketplace
This week’s article from Russell, as part of our ongoing branding series, looks at the practical steps involved with brand strategy - in particular, Marketplace Analysis.
This stepping stone on the path to brand positioning, is crucial to get right. Rather than rely on instinct, marketplace analysis can reveal insights that will provide a much more solid grounding for your brand, when done well.
Conversations
UBC053 - Jo Taylor
Jo Taylor is a strategist and cultural operator working at the intersection of sport, fashion, culture and storytelling. Over a 17-year career at Nike, she helped shape how the brand connects performance with culture - from global campaigns and Olympic moments to pioneering work in women’s sport.
Now leading her own venture, Glow Inc, Jo continues that work by helping brands, institutions, and creatives rethink how sport can expand into new audiences.
There’s a clarity in how Jo approaches ideas: start with the future you want to create, define the space and then find the right partners to build it.
Rosie Lee News
Against Time
The Auxiliary is an artist-led cultural organisation that has grown significantly over the past decade, and we are currently working with them on a brand strategy project. Founded around ten years ago, the organisation has developed into one of the key creative platforms in the North East supporting artists and connecting local creative communities with national cultural networks.
The Auxiliary are exactly the kind of organisation we enjoy working with - artist-led, ambitious and deeply connected to their community, with values that strongly resonate with our own.
Inspirations
New Museum x OMA Expansion
One of my regular spots when I lived in New York, and somewhere I’m genuinely looking forward to getting back into later this year. The New Museum opens its OMA-designed expansion on this weekend.
The Museum of Edible Earth
One of the interesting new things on my radar, The Museum of Edible Earth opens at Somerset House on from Wednesday for its first UK showing, bringing over 600 samples of clay, chalk, volcanic rock and limestone from 44 countries organised around geophagy, the practice of eating earth for ritual, medicinal and culinary purposes.
Hockney’s digital Bayeux Tapestry at Serpentine
David Hockney’s first exhibition at Serpentine opens last week at Serpentine North, built around the London debut of A Year in Normandie, a 90-metre frieze stitched together from 100 iPad paintings capturing the changing seasons at his former studio in Normandy, inspired by the Bayeux Tapestry and conceived to open a dialogue with the surrounding nature of Kensington Gardens.
If you have any inspirations that you’d like featured on UB, then please share them with us.
Work with us
Spring has definitely spring, which is the perfect time/mood to be getting on with new ideas and projects! Get in touch if you want to talk or could benefit from our help.