UBC025 Chris Shimojima

Chris Shimojima

is a seasoned marketing expert whose career spans traditional advertising, e-commerce and the ever-evolving world of digital marketing. From the rise of the “taste economy” to the role of AI and automation, Chris shares a wealth of insights into how consumer behaviour is shifting and how brands can thrive as this behaviour and wider culture continues to evolve.

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In this conversation, we explore the interplay between craftsmanship and convenience, the role of brand purpose in a fast-changing market, and the importance of creating meaningful emotional connections. Chris also reflects on his Japanese heritage and how it shaped his understanding of pride and perfection in work, offering a perspective that feels both timeless and modern.

This discussion is a deep dive into the intersection of technology, culture and human connection, highlighting the opportunities and challenges for brands navigating today’s landscape.

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Since we first met Chris 5 years ago we’ve enjoyed his support, his expertise and his effortless openness to sharing and discussing ideas. We talk with Chris regularly to share our thoughts on the world as it continues to evolve and are glad to be able to share one of these conversations with you.