The Vital Young London Galleries in ‘Focus’ 2024
Supported by Stone Island at Frieze London
London’s art scene is always on the move, and at Frieze London 2024, the Focus section is set to shine a spotlight on the next generation of galleries driving the city’s creative energy. These young spaces are pushing boundaries, taking risks, and tackling the pulse of the modern city—all while navigating the unpredictability of the art world.
This year’s Focus brings together some of the most exciting new galleries in London. Take NıCOLETTı, for example, which recently made the move from Bethnal Green’s iconic Vyner Street to the heart of Shoreditch. They’re now rubbing shoulders with fellow Focus exhibitors like Emalin, Public, Rose Easton, Soft Opening, and Ginny on Frederick, all of whom are carving out their own unique spaces across London’s creative hotspots. From the gritty East End to the resurgent Cork Street, these galleries are proving that London is still the place for bold, boundary-pushing experimentation.
Even in uncertain times, these younger dealers are thriving. “It’s a great time,” says Ted Targett. “There’s a changing of the guard. This year, Focus is moving to a more prominent position at the fair, putting younger galleries right in the mix with their more established counterparts. It’s a big nod from Frieze, showing their commitment to supporting new voices.”
Backed by Stone Island, Focus gives these galleries the freedom to push creative boundaries, thanks to the bursary that’s powering this section. Stone Island’s partnership is about more than just sponsorship—it’s about creating space for these up-and-coming galleries to experiment and make bold statements. The Focus section has long been known for its daring presentations, and this year, with Stone Island’s support, the bar has been raised even higher.
Frieze London 2024 is putting these emerging galleries front and center, mixing them with the big names and giving them a platform to redefine how we think about art in today’s world. The energy they bring is palpable—these are the spaces driving the conversation, and Frieze is fully embracing that.
With the support of brands like Stone Island, these young galleries are proving that London’s art scene is as dynamic and forward-thinking as ever. Frieze London 2024 is shaping up to be a celebration of the future of art, powered by a new generation of bold voices ready to make their mark.
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Inspiration from Mark.