UBA044 - The new champions
A new vision for success
As we approach this summer of sports, with the upcoming Paris 2024 Olympic Games and EURO24, the world’s eyes will be on our greatest athletes. Traditionally, the global stage of sport has been about extremes of human fitness and dedication to sports; but over recent years this has been shifting. Physical prowess is no less important, but other facets of life have risen in importance too, evolving the definition of success - one that values well-being and ethical leadership alongside traditional victories. Modern champions are transforming our perceptions of success, urging us all to consider the impact of our actions and the importance of role-modelling genuine aspirational behaviour.
From winning to well-being
The traditional narrative of success in sports, dominated by scores and medals, is being redefined by courageous figures like Naomi Osaka and Marcus Rashford. Their decisions to prioritise mental health or champion social issues have not only impacted their lives but also inspired broader cultural shifts. These athletes, amongst others, are setting new benchmarks for what it means to be successful - emphasising that true victory includes mental wellness and personal integrity.
Parallel shifts in leadership
And in the realm of business, we have business leaders who show that it isn’t all about profit. Visionary leaders like Guy Singh-Watson (Riverford Organic Farmers), Rose Marcario (former CEO of Patagonia), and James Timpson (CEO of Timpson) are some of the new champions of leadership. By prioritising employee ownership, environmental advocacy and employee welfare, they demonstrate that the future of successful leadership lies in sustainability and ethical responsibility. Their actions influence industry standards and encourage a re-evaluation of what it means to be a truly successful leader in today’s world.
If you’re still thinking about business purely in terms of profit margins alone then please, come and join the rest of us in the 21st century.
The role of social media and public perception
While any discussion about social media and its social impact tends to be negative, it hasn’t been without some major benefits to society. Social media serves as a powerful tool for new champions, allowing them to share their revolutionary views on success directly with a global audience - athletes are able to share directly, and openly with millions of people almost instantly. These platforms have a long way to go of course, but they have been pivotal in enabling athletes and ethical business leaders to share their vision or beliefs about holistic approaches to achievement that value mental health and ethical conduct as much as traditional metrics of success.
Impact on Future Generations
As these new definitions of success are taking root, they begin to influence the training programs and educational models for future generations of athletes and leaders. This visionary approach encourages young people to strive not only for medals and profits but also for well-being and moral leadership, setting new standards for the champions of tomorrow.
Conclusion
As we gear up for a spectacular summer of sport in 2024, let’s embrace this opportunity to champion a new vision of success that resonates beyond the fields and boardrooms. The global stage of the Paris Olympics and the Euros is not just a test of physical skill but a showcase for values and ethical conduct. As athletes and leaders, as spectators and supporters, let’s advocate for and embody a model of success that is truly aspirational—where well-being and integrity are as celebrated as victory.
And of course, cheer for your nation’s athletes as they win gold medals, but cheer just as loud, or even louder, for those who fight against injustice, advocate for well-being and who genuinely use their platform for good.
Written by Russell