Jeff Staple opens a new chapter for STAPLE with the grand opening on 30 October 2025 at 538 Huaihai Road, Shanghai, China, home to a loads of cool brand spaces.
From the Reed Space era in New York’s Lower East Side to global collaborations that defined sneaker culture, STAPLE has always understood cultural migration, how design language moves between cities, communities, and contexts. Shanghai represents more than geographic expansion; it’s recognition of where sneaker culture’s energy and innovation increasingly lives. The Pigeon that once symbolised New York street culture now lands in a city where streetwear, technology, and design converge at unprecedented scale. A new chapter doesn’t erase the previous one – it builds on it, carrying the legacy forward into new territory.
Inspiration by Mark