Saucony SILO Debuts elevated footwear division

Sub-brand to launched first collection on April 17th with five distinct silhouettes

Nice to see Paul Ruffles at the helm as Creative Director of Saucony's most ambitious project yet. SILO launched April 17th as the brand's new "pinnacle" sub-category, blending heritage, technology, and high-fashion influences.

The Grid Ultra X stands as SILO's flagship model, reimagining elements from the classic Grid 9000 while introducing contemporary features like sock-like entry points, mid-foot cages, and Vibram outsoles. It's performance wear with runway sensibilities.

The timing couldn't be better. As the boundaries between athletic function and fashion statement continue to dissolve, Saucony positions SILO in this lucrative intersection with five distinct silhouettes in multiple colorways.

The accompanying manifesto, "PURITY IN FORM," suggests a philosophy of meaningful minimalism. "Every detail has meaning, every expression has purpose." It's not just about making prettier shoes. It's about creating space for clearer conception and precise execution.

This is Saucony reconstructing its own codes with the volume turned down and the vision dialled up.

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