Project Comte, a jewellery brand, has designed a one-off BMX frame. Not because it’s launching a bike range, but because it’s tired of being pigeonholed.
The process was standard: iPad sketches, 3D rendering, done. Same workflow they use for jewellery, just applied to something with two wheels.
I like this as an exercise in expression and expanding beyond your lane and I’m always on the lookout for collaborators that blend disciplines.
The skills actually translate. Understanding form, materials and visible engineering works whether you’re designing a clasp or a frame. Both are wearable objects with performance requirements. The scale changes, the thinking doesn’t.
One-off concepts like this reset perceptions. They prove your expertise isn’t confined to your product category. The risk is looking unfocused. The payoff is showing you’re capable of more than people assume.
No word on production or pricing. The bike exists as statement: we’re bigger than the box you’ve put us in. Sometimes the best reason to design something is proving you can.
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Inspiration by Mark