The "New Balance Express" in Beijing is a brilliant way to bring the brand's history to life through an immersive experience. By using a full-scale train, New Balance creatively tells the story of its century-long legacy, blending craftsmanship, innovation, and sneaker culture. This exhibition isn’t just about shoes—it’s about connecting visitors to the brand’s evolution in a unique, engaging way. I love how it taps into cultural storytelling, making the history of New Balance feel dynamic and relevant today.
Inspiration from Mark.
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