Netflix Brings 'As Seen on Netflix' Pop-Up to London & Birmingham
Exclusive memorabilia with proceeds supporting mental health charity Mind.
Netflix recently launched As Seen on Netflix, a pop-up shop that landed in London and Birmingham, drawing TV fans in droves. The event showcased a collection of wardrobe pieces, props, and unique memorabilia from Netflix’s fan-favorite shows, offering superfans the chance to own a piece of TV history. The pop-up, created in partnership with mental health charity Mind, transformed into a treasure trove, allowing visitors to connect over iconic pieces like Princess Diana's jeans from The Crown and Joan’s cheerleader uniform from Black Mirror.
The shop didn't stop at fan favourites; items from Netflix's latest hits kept fans buzzing, with highlights like hoodies from Top Boy, signed scripts, and Vincent’s Levi’s (worn by Benedict Cumberbatch) from ERIC. For Heartstopper devotees, Netflix even recreated Charlie’s bedroom, giving fans a place to fully immerse themselves in the world of the show.
In addition to in-store items, a collection of exclusive pieces went up for auction online, with proceeds supporting Mind. Auction items included one-of-a-kind pieces like Lady Whistledown's papers from Bridgerton, Margaret Thatcher's suit from The Crown, and Otis and Eric’s bikes from Sex Education. Fans could even bid on the original clay model of Molly from Chicken Run: Dawn of the Nugget and signed Versace pants from Robbie Williams.
Priced for accessibility, in-store items started as low as £1, while the online auction, which ran from 11 October to 21 October, started bids at £9.99. Mind also held a free prize draw, offering three fans the chance to win signed posters of Zeus from KAOS (Jeff Goldblum).
Every penny from As Seen on Netflix went directly to Mind, supporting critical mental health services across England and Wales, including helplines, peer support, and advocacy efforts. Netflix's initiative not only allowed fans to take home memorable pieces but also helped make a positive impact in the mental health community.
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Inspiration from Mark.