Market vs Sweetgreen
Market Accuses Sweetgreen of Idea Theft
Good friend Mike Cherman and Market have called out Sweetgreen on social media for allegedly stealing an apparel design idea pitched to them in September 2023. The proposal featured a kale and arugula-inspired camo pattern for a collaborative collection. Emails shared by Market show initial interest from Sweetgreen’s co-founder Nathaniel Ru, including plans for a follow-up call with their creative director. However, after the pitch, Market says Sweetgreen went silent.
Recently, Sweetgreen launched a collaboration with Everybody.World, featuring a kale camo hoodie similar to Market’s concept. Market accused Sweetgreen of using their idea without compensation, stating, “For a company that does almost $700 million in sales, you can afford to do the right thing.” Fans have since flooded Sweetgreen’s posts with demands for accountability, though the company has yet to respond.
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Inspiration from Mark.