The collaboration between Liquid Death and Yeti to auction a Casket Cooler just in time for Halloween is a quirky yet brilliant marketing move. Combining the morbid charm of a casket with Yeti’s renowned cooling tech, this limited-edition cooler isn’t just a novelty – it’s genuinely functional. With the capacity to hold 378 cans, Yeti’s advanced insulation and secure locks ensure serious chilling power.
The creativity here is undeniable, mixing spooky aesthetics with practical utility. Liquid Death is known for its bold, edgy branding, and this collaboration is a natural extension of that daring approach. Meanwhile, Yeti’s reputation for high-performance gear shines through, showcasing their playful side without compromising quality. The "popcorn bidding" style adds an extra layer of excitement, making this auction as unique as the cooler itself.
This is exactly the kind of innovation that grabs attention, blending functionality with pop culture to turn a seasonal novelty into something iconic. It’s a brilliant way to celebrate Halloween for those who appreciate offbeat design and premium craftsmanship.
Yeti has long been one of my favourite brands, and this Casket Cooler collaboration highlights their adventurous spirit. And if you ever find yourself in Austin, Yeti’s flagship store is a must-visit. It’s more than just a store – it perfectly embodies the brand’s rugged, adventurous vibe and fits right in with Austin’s eclectic energy.
Update
By the end of the auction, the Casket Cooler sold for a whopping $69,000, with a total of 810 bids
Find out more here.
Inspiration from Mark.