Kendrick Lamar and Dave Free’s pgLang launch Project 3

Evolution of the pgLang universe

Five years after founding pgLang, Kendrick Lamar and longtime collaborator Dave Free have launched Project 3, a new creative agency that extends the duo’s vision beyond music and film into the world of brand-building. The new venture, described as taking a “premium approach” to brand collaboration, positions pgLang as more than a creative studio, it’s now a full-service agency offering storytelling, strategy, and creative direction for clients looking to tap into culture with purpose.

Known for shaping the visual and narrative identity of artists like Kendrick and Baby Keem, pgLang’s evolution into Project 3 represents the next phase in their mission to rethink how brands show up in the world less about selling and more about speaking with clarity, artfulness, and intent.

See Link

Inspiration by Mark