Hypedrive’s “Cars + Kicks”

Merging Sneaker and Car Culture

Hypedrive, Hypebeast’s automotive arm, recently pulled off “Cars + Kicks,” an event that brought sneaker and car culture together in a way that felt inevitable yet was no small feat to execute and they nailed it. And i’m sure will be in many decks this year!

In partnership with streetwear icon Jeff Staple and LA’s premier automotive social club, The Motoring Club, “Cars & Kicks” celebrated these thriving subcultures by sharing the stories of passionate collectors and opening doors for newcomers. A rare pairing of highly coveted sneakers and cars was on display from top collectors, creating a showcase that dove deep into these unique collections.

Guests had the chance to bring their own prized rides and kicks to the event, which offered food, drinks, live music, merch, prizes, and more. A fireside chat featured special guests like Sean Wotherspoon and Fast & Furious alum RJ DeVera, who explored the night’s themes and answered audience questions.

Yokohama also debuted its “ADVAN Essentials” apparel line, alongside merch vendors like Leen Customs, Tarmac Works, and The Motoring Club. More than just an event, Cars & Kicks was a celebration, a place to connect, and an immersive dive into the ever-evolving worlds of cars and sneakers.

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Inspiration from Mark.