Hus of FRAKTA

A celebration of the iconic Blue Bag Ahead of the Flagship Store Opening

IKEA has turned its iconic blue bag into a centre piece at Hus of FRAKTA, a new pop-up on Oxford Street. Located at 216 Oxford Street, this immersive experience celebrates the humble yet legendary FRAKTA carrier bag ahead of the much-anticipated opening of IKEA’s flagship store in spring 2025.

This isn’t your average pop-up. Visitors can customise their FRAKTA bags in the in-store Atelier, snap photos in a mirrored room designed to mimic the inside of the bag, and even indulge in complimentary blue candyfloss.

For those who want to take the vibe home, the shop offers a curated collection of blue-themed IKEA products, including classics like the PS 2002 watering can and the BLÅSVERK table lamp, alongside exclusive items like a bold green IKEA bucket hat.

Open daily until March 2025, Hus of FRAKTA invites Londoners to experience the magic of IKEA in a fresh way—no Allen key required. Whether you’re a die-hard fan or just looking for an unexpected moment of joy, this pop-up proves that even a simple blue bag can be iconic.

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Inspiration from Mark.