Google X Gentle Monster
Google Taps Gentle Monster for First AI Smart Eyewear Collaboration
Google partners with one of my favourite brands, Gentle Monster, as the first partner for an AI smart eyewear collaboration with Android XR, announced at I/O 2025.
The South Korean fashion powerhouse brings exactly what Google needed: sophisticated design that makes wearable tech actually desirable. Rather than positioning smart glasses as mere gadgets, this partnership elevates them into the fashion sphere through Gentle Monster's cultural cachet and refined aesthetics.
What's particularly exciting is imagining how Gentle Monster's surreal retail spaces—already blurring the lines between shopping and art installation—will showcase this XR technology. Their theatrical showrooms could become entirely new experiential playgrounds.
Can't wait to see this come alive, especially how Gentle Monster show up in their crazy inspirational physical spaces, amplified by this new technology. No timeline yet for the first release, but this collaboration suggests smart eyewear might finally achieve mainstream cultural relevance.
This feels like the moment wearable tech stops looking like tech and starts looking like surreal fashion.
Inspiration by Mark
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