Gentle Monster arrives in Milan

10 Corso Como hosts brand's first European space with Margiela pop-up

Gentle Monster has opened its first European presence at Milan's 10 Corso Como, launching with a 'cybercore'-themed Margiela collaboration pop-up.

Known for creating retail spaces that defy convention, the brand has built a devoted following for its boundary-pushing store designs and distinctive eyewear.

Their retail concept is always mesmerising bonkers, I couldn't tell you exactly why or how, but their spaces create an experience that’s completely captivating and try to swing by when I’m near a store and in need of a giggle.

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Inspiration from Mark