Branded by Bread
Rose Boulangerie’s Brand Identity
With a potato print-like technique and a logo inspired by lines scored into fresh dough, this identity pays homage to all the artisanal techniques of a traditional small town bakery.
Branding a bakery might be a dream project “but it does come with its challenges”, Carolane Godbout Isabel, the creative behind Super Studio, tells us. When the Canadian designer embarked on a brand identity for Rose Bakery, an independent boulangerie nestled in the picturesque village of Sainte-Flore, she was hesitant to build anything based on familiar aesthetics. With so many bakery brands out there, she wanted to create a new visual vernacular, one that focused on “craft and tactility, on making something as unique and hands-on as the way they approach their business”, she says.
Inspiration from Toby Knight (Rosie Lee Creative).