Bistro des Lettres
Emotional connection and time as a dimension
At Bistro des Lettres, guests are invited to write a letter to themselves, which will be posted to them in a year’s time. This simple concept of handwritten letters adds a beautifully timeless dimension to the dining experience, creating a tactile, emotional connection that lingers long after the meal. In an era of instant communication and convenience, this slower, intentional interaction feels like an antidote to the fast-paced nature of modern branding.
When hearing about this restaurant, it struck me how easy it would be to do something like this and use time as a dimension in a creative campaign to foster deeper connections and to extend the timeframe of emotional connection. Extending touchpoints beyond the immediate can make audiences feel truly seen, with meaningful moments that resonate long after the initial interaction.
Inspiration from Russell.