adidas Bukchon Heritage Store

Projects like this, which embrace a hyperlocal approach, always resonate with me. Adidas’s new speciality sneaker store in the Bukchon area of Seoul is a perfect example of blending global brands with local culture. Nestled between Bukchon Hanok Village and Gyeongbokgung Palace, the store not only offers exclusive products but also reflects the rich heritage of its surroundings. The "Samba Tal," inspired by Korea’s traditional mask dance, is a great fusion of Adidas’s iconic design with a distinct Korean twist.

What makes this even more special is the monthly introduction of new products with Korean influences, allowing the store to remain fresh while staying deeply connected to local culture. It’s exciting to see a global brand tailoring its offerings to reflect the beauty of its location, creating something unique that stands apart from more generic retail experiences.

Find out more here.

Inspiration from Mark.