10 Corso Como Store Update
Modular Store Concept, Blending Fashion, Art, and Design in a Theatrical Experience.
10 Corso Como has introduced a reimagined store concept, transforming its iconic Milan location into a dynamic, theatrical space where fashion, art, design, and food seamlessly converge.
The renovated ground floor—particularly the women’s section—boasts a flexible, modular design. Reconfigurable elements like pantograph tables and winch-operated clothing racks create limitless display possibilities, enabling a diverse and evolving curation of fashion and art.
A new steel-clad staircase serves as both a functional and sculptural feature, connecting the ground floor to the first-floor Project Room and Gallery. This architectural focal point enhances the fluidity of the store’s layout while reinforcing its cohesive, immersive experience.
10 Corso Como has commissioned bespoke furniture and fixtures from a global selection of designers, including Jesper Eriksson, Laurids Gallée, Odd Matter, Sam Chermayeff Office, and The Back Studio. These site-specific interventions explore materiality and experimental design, adding depth to the store’s evolving narrative.
Link for info
Inspiration from Maddalena Gioglio (Rosie Lee Creative).
