Lionsgate Teams Up with Runway to Reimagine Hollywood with AI
Lights, Camera, Algorithms
Lionsgate and Runway have teamed up in a pioneering AI partnership, marking a major first for Hollywood. As part of the deal, Runway will develop and train a custom AI model based on Lionsgate’s exclusive film and TV library. This AI-driven tool is set to generate cinematic video, enhancing the creative process for Lionsgate’s filmmakers.
Lionsgate, the studio behind iconic franchises like John Wick, The Hunger Games and Twilight, is taking a bold step into the future of entertainment, embracing generative AI technology in its production pipeline.
“Runway is a visionary, best-in-class partner who will help us utilize AI to develop cutting-edge, capital-efficient content creation opportunities,” said Lionsgate Vice Chair Michael Burns. According to Burns, many filmmakers are already excited about how AI can enhance both pre-production and post-production, allowing them to streamline their workflows without sacrificing creativity.
This partnership highlights a larger trend in Hollywood and the creative industry as a whole, redefining how content is created. AI is no longer just a tool; it’s becoming a crucial part of the filmmaking process, pushing the boundaries of efficiency and creativity while delivering the next generation of cinematic experiences.
A lot of this reminds me of the conversation we had with Dean Evans and the gaming industry, where we discussed everything from redefining workstreams, and how redefining oneself becomes essential as industries shift
Check out our conversation with Dean here: Unorthodox Blend.
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Inspiration from Mark.